A beginner who started a new blog, he will wants to know how to do SEO? or how to make his blog SEO friendly. I am seeing this thing everyday, all of them are following this thing. But before that you have to clear your SEO basics.
One thing I noticed is that whenever we want to know something about any topic, then we use Google to know about it. On doing that search, we see results in Lakhs. But those who are the best among them find the first place of search engine.
Now the question arises that how does Google or any search engine know that this content has the proper answer from which it should be put in the first place. Just here comes the concept of SEO. Thus it is the only SEO (Search Engine Optimization) that gets your site’s pages ranked in Google.
Now if this is the case then how to do SEO? This means how SEO is done, So that we can rank our blog articles in the first page of Google.
If you have any questions related to SEO and how to do SEO?, then today’s article is going to be full of information for you. So stay with us till the end and get full information about Search engine optimizations. So without getting delay let’s start
What is SEO?
SEO full form is (Search Engine Optimizations).This is the one which can improve the rank of your blog’s articles in the search engine by using it.
Google only displays those links in its search results, which it consider to have good content and have more authority than the rest. Authority means that how many more pages are linked to that top page link. The more pages related to it, the more the authority of that page will be.
The main task of SEO is to increase the visibility of any brand in organic search results. This easily gives that brand a good exposure, as well as its articles rank high in SERPs. As more visitors come towards them, the chances of more conversions are increased.
How do Search Engine find out which page to rank?
Search engines have only one goal. Their purpose is to give users the best answer to their question, whenever you use them, their algorithms select the same pages which are more relevant to your question. And then they rank it, later it is displayed in the top pages.
To choose the right information for users. Search engines mainly analyze two things more.
These are two things.
The first is Relevancy between Search Query and page content.
And Second Authority of the page?
For Relevancy, the search engine accesses it from all factors such as topics or keywords. The authority is measured by the popularity of the website. Google approves that the more a page or resource will be on the internet, the more content it will have for the readers. He uses these search engines complex equations to analyze all these things, which are called Search Algorithms.
Search engines always want their algorithms to keep secret. But over time SEOs have come to know about some similar ranking factors that can help you rank a page in the search engine. The same tips are also called SEO strategies. You can rank your article by using it.
How to do SEO?
If you want to learn how to do SEO, then before that you will have to know about the different types of SEO. Then only you can be able to do it correctly.
How many types of SEO are there?
- On Page SEO
- Off Page SEO
- Technical SEO
Optimization of this type is given more attention at the top of the page. These optimizations are completely under our control. Under this there are some things like.
A) High-quality, keyword-rich content creation.
B) Also Optimize HTML, which includes title tags, meta descriptions, and subheads etc.
This type of optimization is done outside the page. Under this, some things like back-links, page ranks, bounce rates etc.
These factors are said to have an impact on the technical aspects of the website. Such as page load speed, navigable sitemap, AMP, mobile screen dispaly etc. It is very important to optimize in this way, because they also affect your page rankings.
How to do On Page SEO?
On-page factors are called factors that are related to the elements of your website. Technical set-up under on-page factors – the quality of your code – textual and visual content, as well as the user-friendliness of your site.
We should understand that on-page techniques are those which are implemented in the website to increase the performance and visibility of the website.
Now let’s know about some on-page SEO techniques: –
- Meta Title: It describes your website with the help of primary keywords and it should be between 55–60 characters, except you can get hidden in Google Search.
- Meta Description: It helps in defining the website. Each page of the website should have a unique meta descriptions. Which helps site links to show them automatically in SERPs.
- Image Alt Tags: In every website there are images but google does not understand it, so with the image we should also provide an alternative text so that the search engine can understand it easily.
- Header Tags: These are very important, they also have a big contribution to correctly categorize the entire page. H1, H2 etc.
- Sitemap: Sitemap is used to crawl website pages so that the google spider can easily index your pages by crawling them. There are different sitemaps such as sitemap.xml, sitemap.html, ror.xml, news sitemap, videos sitemap, image sitemap, URLlist.txt etc.
- Robots.txt: This is very important to get your website indexed in Google. The websites which have robot.txt are indexed soon.
- Internal Linking: Interlinking is very important to easily navigate between pages in a website.
- Anchor text: Both your anchor text and URL should match with a single string, this makes it easier to rank.
- URL Structure: The URL structure of your website should be fine, as well as seo-friendly so that it can be easily ranked. Also each URL should have a targeted keyword, which means that you should match it with your url.
- Mobile-friendly: Try to make your website mobile-friendly. Nowadays people use mobile to use internet.
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How to do Off Page SEO?
The off-page factors, such as links from all websites, social media attention and other marketing activities that are different from your website. In this, you have to give more measures for quality back-links, so that you can increase the authority of your website.
One thing you have to understand here is that off-page does not only mean link building but with it it also emphasizes on fresh content, the more and more content you donate to your viewers, the more your website will be liked by Google. Will do ..
Content: If you have more fresh content in your website, then it will allow Google more always for fresh content to crawl your website. Also your content should be meaningful so that it can give true value to your target audience.
Choosing the right keywords is just as important to rank in the SERPs. You should optimize these keywords with content so that there is no risk of keyword stuffing and your articles get all ranked.
When it comes to keywords, how can we forget long tail keywords. Because it is not so easy to rank in short keyword, so in this place you can use long tail keywords, so that it is easy to rank.
LSI keywords are those which are more similar than main keywords. If you use these LSI keywords, then viewers can easily access your content when they are searching for a particular keyword.
These links should be discarded as soon as possible. Otherwise it donates a bad impression.
This is a great way to create do-follow back-links. Both people get benefited by this.
This allows you to visually show your viewers your content, which makes more sense. Together they can share it
I hope you have liked my article about how to do SEO. I always try to give readers complete information about SEO, so that there is no need to search for that article in any other sites or internet. This will also save their time and they will also get all the information in one place. If there are any doubts in your mind about this article or you want that there should be some improvement in it, then for this you can write below in comments sections .
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